Social Media Intern | PhilBro Entertainment

Every post ran through a brand voice framework I was given and made concrete: Entertain, Educate, Embrace. In practice, that meant researching cannabis topics from a deliberately balanced angle, neither overly pro- nor anti-cannabis, to match how the show wanted to position itself.

I turned that framework into a recurring weekly structure so the account had a predictable cadence instead of one-off posts: Terpene Tuesday (strain and terpene breakdowns), Weed Wednesday (interactive audience questions), and Fact Friday (cannabis news and facts). I also planned street-interview content asking people directly about their cannabis habits and preferences, and built out platform-specific plans beyond Instagram: a TikTok expansion strategy (posting cadence, trend participation, behind-the-scenes formats) and Twitter/X engagement tactics (live-tweeting, Q&As, hashtag campaigns).

Everything stayed tied to what production was actually doing. Casting calls, comedy tour city announcements, and podcast guest bookings all became timely content instead of running on a separate calendar.

Before writing new content, I audited how similar accounts were already doing it (Leafly, Merry Jane, It's Always Sunny in Philadelphia, Broad City, Canndescent, Nirvana Center, and MJBizDaily), looking at feed cohesion, color and font consistency, and content mix.

That research became a concrete brand-improvement plan, not just a list of observations: recommended changes to the account's category and handle, cropping the profile photo, removing a stray pronoun from the bio, and building a cohesive highlight-cover system so the whole feed read as one intentional brand instead of ad hoc posts. I also pulled platform benchmarking data on the best times and days to post on TikTok, for both general and media accounts, so future content could be timed for reach rather than posted on instinct.

I wrote and maintained a hashtag library of 20+ recurring tags spanning cannabis-community, entertainment, and podcast-specific tags to keep every post discoverable without losing brand voice.

The biggest single piece of copy was the account's first giveaway: two free tickets to the show's Los Angeles comedy event. I wrote the full campaign, including entry mechanics (follow, like, comment, share), a 21+ age-gate and legal disclaimer, a defined entry window, and a winner-notification process. It's the kind of post that has to be exactly right, not just engaging.

I also wrote promotional content translating longer subject matter into a quick social hook, including a post built around a guest author's book on ketamine-assisted therapy, and wrote shoutout content thanking guest comedians for taking part in the show's promotion.

I designed sponsorship-pitch mockups for a cannabis brand's potential integration into the show's live comedy event: branded stage signage, a QR code tied to the sponsor, and product placement staged into the graphic. Rather than a one-off design, I built a templated, sponsor-agnostic version with the brand name swapped for placeholder text, so the same collateral could be reused to pitch additional partners without a redesign each time.

To support that pitch effort, I researched and compiled a target list of potential brand partners and cannabis influencers with 1M+ followers across Instagram, Twitter, and YouTube, giving the production team a starting list instead of a blank page.

I sat in on recurring strategy meetings with the show's producer, legal/advising lead, and marketing point of contact, translating verbal direction and brand guidance into an executable content plan rather than working from a static brief.

I coordinated casting and crew-recruitment posts on behalf of production, using the account's own audience as a recruitment channel, and tracked everything in a shared campaign spreadsheet organized by platform so non-marketing stakeholders could see what was scheduled and why.