About Me

My path into marketing started before I had a name for it. I grew up reading the backs of snack bags, the kind written like the popcorn itself was talking to you, and decided early on that copy like that was some of the best writing out there.

My first real practice came as a teenager, cutting video edits of musicians online. Nobody paid me and nobody asked me to. I just wanted to figure out what made people stop scrolling and what made them keep going. That turned out to be my first content calendar, my first audience, and my first lesson in brand voice, even though I didn't have the vocabulary for any of it yet.

That interest eventually led me into agency and in-house work writing for very different audiences. I helped grow a B2B manufacturer's social channels from a standing start, writing for the contractors and remodelers who actually buy the product rather than a generic consumer voice. From there, I took on running the entire digital presence, content and paid ads included, for a two-day cultural festival on my own. I've also built media kits and pitched journalists for a podcast client, and written the kind of internal newsletter that a few hundred employees actually read instead of skim.

Along the way, accessibility and inclusion became part of how I approach the work, not a separate initiative I add on afterward. I earned my NextGen Leader distinction with Disability:IN, and I've carried that lens into every campaign since: if it only works for the easiest audience, it isn't finished yet.

In practice, that means I lead with story first and data second, then come back to the data to check whether the story actually landed. I move fast without cutting corners and ask a lot of questions early so I'm not guessing later.

I'm looking for a team that wants both the creative instinct and the follow-through. Let's talk.