Every brand has a door worth opening. I write what happens once people walk through.

I'm Olivia, a communications professional who blends strategy and storytelling to grow real audiences, from client campaigns to national social channels.

LET'S WORK TOGETHER

My Work Style

    • Social Media Strategy & Paid Campaigns

    • Content Creation & Copywriting

    • Public Relations & Media Relations

    • Event Coordination

    • Client & Account Management

    • Brand Storytelling

    • I lead with story
      Whether it's a blog on door maintenance or promoting a festival's cultural programming, I look for the narrative first and let the format follow.

    • I balance speed with follow-through
      I've built a full campaign in 24 hours and run a monthly newsletter on a tight turnaround, but I always check the details before anything goes out.

    • I stay curious when something isn't working
      From figuring out why one post outperforms another to learning what a new client actually needs, I treat the unknowns as learning opportunities.

    • I prioritize with the bigger picture in mind
      Managing a client account, a live event, and a content calendar at once has taught me when to move fast and when to slow down and get it right.

    • I let data lead the next move
      At the Muskegon Polish Festival, I ran paid Meta and Facebook campaigns myself, taking full charge of targeting, budget, and boosting. I used performance data to actively drive the next strategy rather than just reporting on what already happened.

    • Public Relations & Media
      MuckRack, media kit development, press release writing

    • Social Media & Paid Advertising
      Meta Ads Manager, Facebook Ads, Meta Business Suite, Metricool, Canva Pro, Google Ads

    • Content, Email & Web Platforms
      HubSpot, Mailchimp, WordPress, Squarespace

    • Design & Video Editing
      Adobe Creative Suite (Premiere, InDesign, Illustrator, Photoshop), CapCut

    • Analytics & Research
      Google Analytics, SPSS, LIWC

    • Project Management & Productivity
      Notion, Monday.com, Teamwork.com, Slack, Basecamp, Airtable, ChatGPT, Claude, Google Workspace, Microsoft Office 365

8.4M+

social impressions driven at an international manufacturing brand

480K+

views generated in a 90-day festival campaign I ran solo

3,000%

engagement growth on that same campaign

500+

employees reached through a newsletter I built from scratch

My Experience

  • Muskegon Polish Festival

    Independently built and ran the festival's entire digital presence, including content strategy, scheduling, paid Meta and Facebook advertising, and real-time community engagement for a live, multi-day cultural event.

    View Work

  • ODL, Inc.

    Ran organic social and blog content for an international national building-products manufacturer, including launching the brand's Instagram channel from scratch, writing for a B2B contractor audience across Instagram, Facebook, LinkedIn, and YouTube.

    View Work

  • Irwin Seating Company

    Supported employee experience, strategy, and communications for the company. This included coordinating the Service Awards event at Whitecaps Ballpark (venue, AV, logistics, a custom gift booklet, and the Ballpark Bingo activity), revamping the Gear & Gifting program from sourcing through distribution, and building the Irwin Insider newsletter to reach 500+ employees under tight deadlines.

    View Work

  • GrandPR

    Served as primary client liaison for Tilting the Earth's Praxis podcast, leading brand positioning, media kit creation, and content calendar strategy to support media outreach. Also built a full campaign for Fellinlove Farm, a nonprofit petting zoo, during a 24-hour CreateAthon. This included developing a brochure, audience personas, and storylines to increase visibility and media coverage.

    View Work

  • PhilBro Entertainment

    Managed the Instagram presence for Under the Influence University, a TV project in development, creating branded short-form content for Instagram and X while researching cannabis culture and industry trends to keep content authentic to a fast-moving entertainment campaign.

    View Work

Some days I’m a writer. Some days I’m a strategist. Most days, I’m both.

And that’s exactly what keeps me hooked. I thrive in fast-paced environments that let me take on a variety of projects, welcome curiosity, and keep learning along the way. One week I'm creating social media content promoting a national trailer tour, the next I'm running paid ads for a festival or building a newsletter from scratch under a tight deadline. I enjoy being handed a problem I haven't solved before, like researching an industry I've never worked in, digging into performance data to see what actually landed, or just asking better questions until the story becomes clear.

LEARN MORE ABOUT ME